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Why We Plant Trees


For every item sold, we plant a tree. Well, actually you plant your own tree, in our Pharamond Life forest. Without even getting your hands dirty.

In a bid to offset our CO2, we partnered with our mates at Tree-Nation to support their forestry efforts. Our little forest will grow as we do. But why do this?

To offset the CO2 emissions produced during the delivery of your Pharamond Life order. CO2 emissions hugely contribute to climate change. Trees have a critical job to balance oxygen & CO2 levels.

With deforestation across the world more CO2 is released into the atmosphere causing devastating effects on our planet. Rising temperatures contribute to rising sea levels, with warmer ocean temperatures threatening wildlife & leading to extinction.

We accept our responsibility to work towards offsetting our emissions.

That is why we will plant one tree with every purchased item at our store.


We partnered up with Tree-Nation, an organisation dedicated to fighting climate change.

With four major projects in Nicaragua, Colombia, Niger and Madagascar, and with over 110 000 people and 1000 companies engaged, we believe this organisation can make a meaningful impact on a global scale.



Madagascar, Africa

We are currently supporting the Eden Restoration project in Madagascar, Africa. Deforestation is a major issue in Madagascar because of its high concentration of endemic species and extreme rates of habitat loss.

In response to the large-scale loss of mangroves and upland forests Eden Reforestation Projects initiated the Madagascar Reforestation Project.

The program operates by working collaboratively with many different communities with full support from national, local and tribal governments to reforest large areas of mangroves and dry deciduous forest along the coast and inland areas.

Eden’s local staff provides training and financial support to the local community to collect mangrove propagules, develop nurseries, and strategically plant millions of mangrove trees in coastal marsh systems and upland dry deciduous forests that have been heavily degraded or deforested.


Impacts and benefits

The destruction of healthy forest systems causes so many different problems. Trees provide a habitat for animals, purify water sources, control flooding and erosion and help to replenish the soil with nutrients needed for farming. When farmers can’t grow anything their farms fail and they have no option but to move to the overcrowded cities looking for work. Often they have to resort to selling themselves or their families into slavery just to survive.

We start by hiring the local villagers to plant trees.

This gives them a decent income so they can provide for their families again. As the reforestation effort goes on, healthy forests begin to emerge and all the negative effects of deforestation begin to disappear.


Through this planting effort, Eden’s work has transformed how local people relate to their forests, now looking to protection and stewardship where they once sought only wood for cooking and construction materials.

The restored mangrove systems stabilize the coastline with their dense areal roots protecting it from tropical storms, act as refuges for shellfish and juvenile fish supporting marine health/diversity, improving food security, and helping sequester carbon and mitigate climate change.

The restoration of dry deciduous forest provides habitat to many endemic and endangered species such as the Coquerel’s sifaka lemurs (Propithecus coquereli), golden-crowned sifaka (Propithecus tattersalli) and Perrier's sifaka (Propithecus diadema perrieri) as well as the island's largest predator, the fossa (Cryptoprocta ferox).