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The creation of something new can take us on a journey that we never expected.
It can open doors and open minds; it can ignite passions and build relationships.
That step into the unknown can lead you to places you never knew existed within you.
Pharamond Life has taken that step from conception to creation and we haven’t finished our journey yet.
As London dwellers and City workers, we lived a life that is far removed from that we now live.
Just a few short years ago that all changed.
My wife was pregnant and attending maternity yoga classes.
This inspired something in me as a partner and a father, and yoga became a passion that grew as our child did.
We both recognised that yoga practitioners – especially those who are just starting their journey, needed to understand the sometimes complicated positioning of their hands and feet.
Our AsanaAlign yoga mat was born.
Our second child, if you will.
Other yoga and Zen-life home products soon followed, and the Pharamond Life family grew and with it our business ethos became more defined.
We pride ourselves on our commitment to environmentalism as both an activism and a life philosophy.
This means that our products are sustainable and created using materials that are eco-friendly, but are also carefully sourced from reputable suppliers.
For us, the manifestation of this philosophy is in our tree planting project.
Each and every yoga mat we sell is off-set by the planting of a tree.
This symbolic gesture highlights our commitment to giving back and is soon to be followed by community-led sustainability projects in many of our global sourcing locations.
We also work with local UK up-and-coming artists in the design of our products – our aim is to create original items that express your personality, while being of exceptional quality.
We believe we can do this by being involved in our community and highlighting the talent that is all around us.